Promotional Package: Shutter Island

Trailers are a quick but effect way to promote a film but there are many other ways that have different effects on the audience.

Click below to watch the trailer for Shutter Island

Film Trailers by Filmtrailer.com
The main form of advertisement for a film is through trailers and teaser clips. This trailer would have been shown on television between adverts and in the cinema before the films starts. The trailer gives us, the audience, a short but deep look into the stroy line without giving away too much information. Only the most interesting parts are picked to be shown in the trailer as it encourages the audience to want to watch the full film. Each individual genre of film is portrayed differently by the selected shots used and the way they are edited together. Music is a large influence on the genre of film being advertised, it sets the over tone for the film. Shutter Island is a Phsycological Thriller that is edited with fast past flashing images that is combined with the rising sound of the music to create a tense phycological build up.

Print advertisment is a wider way to reach people outside of the home. Shutter island has a variety of posters which are used to advertise. Below are a few examples for Shutter Island.

Posters are placed all around so that the public are open to view them. Print advertisement is a cheaper way to advertise films then making and showing trailers on television and in cinemas. Posters are limited to the informaion they can deliver so usually the image is one that strongly relates to the storyline or sometimes the total opposite. Some posters have only one image to keep information limited to the consumer.

Another way to advertise the films release and/ or the build up to the film is through the internet. Whether  the film is advertised on review websites or on the Official website. Search engines such as google for example list the most popular sites viewed in order. (Shown Below)

Below is an image of the home page for the official websiteof Shutter Island. The page is interactive and feautres the trailer in the top right hand corner of the screen. The trailer runs automatically when the site loads.

At the bottom of the page there are links to quid you to different aspects of the insitutional information and oher links. This website works so well because it fits with the theme of the film there is nothing really bright and in your face it is all quite sinister and dark. This reaches other members of the audience from the internet
side of advertising and allows interaction. the audience has full control of what they can look at in different areas of Shutter Islands features.