Sound in Trailers

Music in trailers is important as it sets the tone and it also allows you to think about the genre of the film.
I watched a few film trailers with different genders that I had never seen before without the sound and estimated the sounds I thought i would hear.

The first trailer, Larry Crowne, would have the audience of older people because of the actors in the film but it could also appeal to a mid teen audience because it is related to college/ university. I labelled a comedy from comical actions such as him dancing outside the door, I would expect to hear him cheering and stomping about. Another part is when he is on the scooter and rides into the table I think the sound of the scooter engine and the crashing sound into the table would be heard. I also think that we would hear laughing and lots of dialogue. When I watched the trailer the second time with sound I found that I heard everything I had listed beforehand.

The second trailer I watched I wanted a different genre which would make it more difficult to think about what sounds I would hear. Mothers Day I would say is a horror film just from the look and the camera shots used. The sounds I would expect to hear in this trailer are low bass beating to represent a hear beat at an intense moment. A quiet soundtrack that would build up tension in the audience also crying, gun shots, rain, screaming and shouting. I thought of all these ideas from watching the actions on screen and also comparing it to other horror trailers I have watched. When I watched this trailer for the second time with sound I found that nearly all the things I listed I had heard on the trailer.

What would affect the type of sounds you hear?

Genre
Audience
Camera Shots
Tension
Narrative
Setting
Characters- accents-personality
Editing

What helps promote and market the trailer?

upbeat sounds
sounds and transitions
Theme tune- distinctive
ring tones
catch phrases
soundtrack
Music artists